通过将Cookie与调查(survey)相结合,我们能够将对特定互联网广告要素的接触与品牌知名度和品牌认知(Brand Perception)的变化相比较;新的调查技术的出现更是能够在第一时间进行上述品牌监测。
基于36个网页-相关网页
品牌资产对市场的影响力取决于品牌忠诚度 (brand loyalty)、品牌知名度(brand awareness)、品牌认知度(brand perception)、品牌联想度(brand association)、品质认知度(perceived quality)和其他资产。
基于8个网页-相关网页
Fashion Brand Perception 国内服装品牌调查
brand perception gap 品牌效应
Brand Perception of Quality 年上半年汽车品牌质量认可度
Brand personality perception 品牌个性感知
brand characteristics perception 品牌特性感知
consumers' perception of a brand 消费者对品牌的认识和印象
The results are as follows: (1) Brand perception (Perceived Brand/non-Perceived Brand) and the categories of the products influence decision making significantly. And there is significant difference between perceived brand and non-perceived on brand decision.
通过六项实验研究主要获得以下几方面的发现:①品牌知觉(知觉到品牌/未知觉到品牌)和产品类别(品牌产品/非品牌产品)影响品牌决策,品牌知觉和产品类别对消费者品牌决策有显著性影响,知觉到品牌比未知觉到品牌对消费者品牌决策具有更显著的影响。
参考来源 - 消费者品牌决策及决策策略的认知加工机制研究·2,447,543篇论文数据,部分数据来源于NoteExpress
How would you rank the brand perception of massage chair?
你将如何排名对按摩椅品牌的观感?
Starbucks; Brand Perception; Culture Differences; Globalization; Anti-Globalization.
星巴克;品牌认知;文化差异;全球化;反全球化。
Johnston said Twitter's primary function for the airline is to gauge brand perception and to listen to what customers are saying.
Johnston指出,Twitter对于捷蓝航空的主要作用在于测定品牌认知以及聆听客户声音。
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